Sustainable Tourism.
Inclusive Leadership.
Women at the Centre.
Dr. Nisha Abu Bakar
Founder, World Women Tourism
Dr. Nisha is the ounder of World Women Tourism, multinational speaker and consultant in the tourism & hospitality sector, and with experience of over 30 years in the sector, has gathered accolades that recognize her impact in the industry, like “Most Inspiring Woman In Travel (Asia),” “Most Inspiring Women Leader – Tourism Consulting” (Women’s Tabloid Awards 2025) and one of LinkedIn’s “Top 10 Women’s Voices in Singapore” (2024).
At the heart of everything she does is a quiet but powerful conviction: that tourism, done right, is one of the most meaningful tools we have for building a more equitable and connected world. Whether she is in a boardroom, on a stage, or in a classroom, Dr. Nisha shows up with the same energy — purposeful, generous, and unwavering in her commitment to leaving every space better than she found it.
Services
Professional Keynote Speaking
Dr. Nisha brings analytical depth, nuanced perspectives, and a holistic sustainable worldview to keynotes — translating the complex intersections of tourism, gender equity, and responsible development into conversations that genuinely move the needle.
Panel Moderator/ Panelist
Hire Dr. Nisha to moderate & anchor your next panel and benefit from a facilitator who asks the questions audiences need to hear, keeps discourse focused and dynamic, and draws out the sharpest thinking from every voice on the stage — turning a good panel into a genuinely memorable one.
Workshop/ Seminar Training
Dr. Nisha draws on 30 years of cross-industry expertise to craft sharp, structured training; give your participants a trainer who combines deep subject matter expertise with certified behavioural coaching methodology – creating immersive, high-engagement sessions that shift mindsets, build practical capability, and leave participants with tools they will actually use.
OUR VISION
Women tourism professionals connecting with each other, growing as a tribe, and flourishing together.
This vision found its fullest expression in the founding of World Women Tourism—a consultancy born not just from professional ambition, but from a deep sense of purpose.
“World Women Tourism exists to reshape the tourism industry from within, championing SDG 5 and placing women's leadership, inclusion, and economic participation at the centre of how destinations are built, managed, and experienced. It is more than a business — it is a movement, one that believes the future of sustainable tourism cannot be written without the full and equal voice of women in every room where decisions are made.”
Women We Watch In Tourism: The Podcast
Meet the changemakers redefining tourism – one story at a time. Explore Dr. Nisha’s curated video series featuring women leaders, innovators, and advocates from across the industry.
Romanticising Tourism: | Nisha Abm | TEDx Talks
Beth Potter: Leading through disruption | Women We Watch in Tourism
TEDx Talks: Romanticising Tourism
Dr. Nisha takes the TEDx stage to explore how our romanticised ideals of travel impact people, places, and the planet. A must-watch for anyone passionate about the future of sustainable tourism.
5 Questions with Nisha Abu Bakar
Dr. Nisha Abu Bakar joins TTG Conversations to discuss how Singapore's tourism bodies are turning sustainability promises into tangible outcomes — from STB to Sentosa Development Corporation.
She also shares her thinking on top-level funding, conscious communication, and where to begin on a destination-wide sustainability strategy.
Testimonials
“Dr. Nisha is truly an exceptional speaker and professional in the field of tourism. She has consistently demonstrated exceptional knowledge, dedication and passion.”
— Fazal Bahardeen
Halal in Travel“One of the most amazing speakers at our conferences. Dr Nisha is highly interactive and keeps the audience totally engaged.”
— Neha Sharma
OTM, Fairfest“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former Customer(Retreat Section)
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Client
The Atlas Project
Year
01/01/0001
In The Press
