Connect.
Grow.
Flourish.
Dr. Nisha Abu Bakar
Founder, World Women Tourism
“Most Inspiring Woman In Travel (Asia) 2024”
Dr. Nisha is the Founder of World Women Tourism, multinational speaker and consultant in the tourism & hospitality sector, and with experience of over 30 years in the sector, has gathered accolades that recognize her impact in the industry, like “Most Inspiring Woman In Travel (Asia),” “Most Inspiring Women Leader – Tourism Consulting” (Women’s Tabloid Awards 2025) and one of LinkedIn’s “Top 10 Women’s Voices in Singapore” (2024).
At the heart of everything she does is a quiet but powerful conviction: that tourism, done right, is one of the most meaningful tools we have for building a more equitable and connected world. Whether she is in a boardroom, on a stage, or in a classroom, Dr. Nisha shows up with the same energy — purposeful, generous, and unwavering in her commitment to leaving every space better than she found it.
Dr. Nisha’s Book is Out Now!
Services
Professional Keynote Speaking
Dr. Nisha brings analytical depth, nuanced perspectives, and a holistic sustainable worldview to keynotes — translating the complex intersections of tourism, gender equity, and responsible development into conversations that genuinely move the needle.
Tourism Consulting
Dr. Nisha advises tourism boards, hospitality organisations, and destination bodies across Asia Pacific, the Middle East, and Africa — delivering strategies that are actionable, culturally grounded, and built for long-term growth. From Bhutan's 10-Year Tourism Master Plan to halal tourism development across Singapore, Uzbekistan, and Cape Town, her work shapes destinations that are both competitive and responsible.
Panel Moderator/ Panelist
Hire Dr. Nisha to moderate & anchor your next panel and benefit from a facilitator who asks the questions audiences need to hear, keeps discourse focused and dynamic, and draws out the sharpest thinking from every voice on the stage — turning a good panel into a genuinely memorable one.
Coaching
Dr. Nisha helps C-suite leaders and women in leadership think more clearly, lead more powerfully, and live more intentionally. Using evidence-based tools including DISC, MBTI, and Genos Emotional Intelligence, she works with you to sharpen your executive presence, navigate career transitions with confidence, and align who you are with how you lead — so your impact is felt long after the session ends.
Workshop/ Seminar Training
Dr. Nisha draws on 30 years of cross-industry expertise to craft sharp, structured training; give your participants a trainer who combines deep subject matter expertise with certified behavioural coaching methodology – creating immersive, high-engagement sessions that shift mindsets, build practical capability, and leave participants with tools they will actually use.
Academic Services
Dr. Nisha draws on 30 years of cross-industry expertise to craft sharp, structured training; give your participants a trainer who combines deep subject matter expertise with certified behavioural coaching methodology – creating immersive, high-engagement sessions that shift mindsets, build practical capability, and leave participants with tools they will actually use.
OUR VISION
Women tourism professionals connecting with each other, growing as a tribe, and flourishing together.
This vision found its fullest expression in the founding of World Women Tourism—a consultancy born not just from professional ambition, but from a deep sense of purpose.
“World Women Tourism exists to reshape the tourism industry from within, championing SDG 5 and placing women's leadership, inclusion, and economic participation at the centre of how destinations are built, managed, and experienced. It is more than a business — it is a movement, one that believes the future of sustainable tourism cannot be written without the full and equal voice of women in every room where decisions are made.”
Women We Watch In Tourism: The Podcast
Meet the changemakers redefining tourism – one story at a time. Explore Dr. Nisha’s curated video series featuring women leaders, innovators, and advocates from across the industry.
Mar Pages: Empowering Through Community And Connection
Beth Potter: Leading through disruption | Women We Watch in Tourism
TEDx Talks: Romanticising Tourism
Dr. Nisha takes the TEDx stage to explore how our romanticised ideals of travel impact people, places, and the planet. A must-watch for anyone passionate about the future of sustainable tourism.
Celebrity Authority Show
In this compelling conversation on the Celebrity Authority Show, Dr. Nisha shares the passion that has defined her career: an unwavering commitment to advancing women in the tourism industry and beyond. She unpacks her philosophy of helping women become Intentionally Visible — and why visibility, when pursued with clarity and conviction, becomes a catalyst for lasting change.
Testimonials
“Dr. Nisha is truly an exceptional speaker and professional in the field of tourism. She has consistently demonstrated exceptional knowledge, dedication and passion.”
— Fazal Bahardeen
Founder & CEO, CrescentRating“Nisha is a such passionate and exciting trainer! It is in her genes to inspire and motivate people. She is simply amazing! I have never seen such a passionate trainer. Her passion in training brings the best out of people, helping them find a purpose in life. I am so pleased to see positive changes in my colleagues trained by Nisha.”
— Damcho Rinzin
Director General,
Department of Tourism, Bhutan
Upcoming Retreats
Unveiling Radiance
An Envisioning Retreat for Resilient Women Embracing the Next Chapter | Bali
A Transformative Wellness Journey in the Land of Happiness | 11-16 June 2026 | Bhutan
Step away from the noise of modern life and into the ancient embrace of the Himalayas. Bhutan — the world's last Himalayan Buddhist kingdom and the only country measured by Gross National Happiness — holds a rare and sacred energy that slows you down, strips away what no longer serves you, and invites you back to yourself.
Over five immersive nights and six days, you will journey through mist-covered valleys, monastery trails, healing forests, and sacred thermal springs. Guided by traditional Bhutanese wisdom healers and a community of like-hearted women, each day weaves together sunrise yoga and restorative breathwork, a mindful pilgrimage to the iconic Tiger's Nest Monastery, ancient healing rituals at Zanta Spa, sound healing ceremonies, mandala creation, and teachings from a Buddhist monk on happiness, compassion, and feminine wisdom.
This is not a holiday. This is a pilgrimage of the soul.
You will return home lighter. Clearer. Alive.
Spaces are strictly limited. Register your interest at nisha@worldwomentourism.com
If you have ever felt the pull to pause — to step back from the relentless pace of responsibilities and ask who you are becoming — this retreat was made for you.
Set within the award-winning BeingSattvaa Retreat Centre, nestled in the heart of a 10,000-year-old rainforest in Ubud, Bali, Unveiling Radiance is a five-day sanctuary of transformation, self-discovery, and renewal. Designed specifically for women navigating significant life transitions — whether professional crossroads, personal reinvention, or simply a deep need for rest — every element of this retreat is grounded in research on women's well-being and transformative journeys.
You will restore your inner balance through gentle yoga and mindful quiet time, renew your perspective through reflective journaling and empowering coaching sessions, and revitalize your connections within a community of women who truly see you. A portion of all proceeds supports the Patricia Tan Equality Fund, empowering women in developing nations.
Come as you are. Leave knowing who you are becoming.
Spaces are kept intentionally small and exclusive. Register your interest at nisha@worldwomentourism.com
A Himalayan Awakening
In The Press
